How Mary Landrieu can be defeated – “Old Louisiana” vs. “New Louisiana”

January 14, 2008

Though Republicans face tough sledding in this year’s Senate election, Mary Landrieu, despite her two terms, is generally considered to be the most vulnerable Democratic incumbent. This is confirmed by recent polls showing with a narrow lead over likely challenger John Kennedy (the State Treasurer and a recent Republican convert).
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However, those hoping to defeat Mary Landrieu need to be aware of the voter coalitions that exist in Louisiana today. It is also worth analyzing how we think a candidate like John Kennedy would stack up against Mary Landrieu in the 2008 campaign. We’re focusing on John Kennedy in this the article because he currently is the only announced candidate against Senator “Liberal Mary” Landrieu.

The dynamics of the 2008 re-election race for Mary Landrieu need to be understood in the context of Louisiana races since the 2005 hurricanes as a contest between “New Louisiana” and “Old Louisiana.” “New Louisiana” is best defined as the Baton Rouge/New Orleans media markets – roughly everything east of the Atchafalayariver/swamp. This part of the state (except, of course, New Orleans) has seen some growth, particularly in the suburban parishes, and tends to prefer more moderate and media friendly candidates. “Old Louisiana”, which is everything west of the Atchafalaya, tends to prefer more traditional candidates, as well as staunch conservatives.

This new division in Louisiana politics first appeared in the 2006 special election for Secretary of State. Jay Dardenne’s 30-28% first primary victory overshadowed the fact that all of the parishes he carried with a plurality or absolute majority were in “New Louisiana.” In this area, he led over Democratic political insider and former state senator Francis Heitmeier 42-28%, despite Sen. Heitmeier’s New Orleans base. The race was a different story across the Atchafalaya in “old Louisiana.” Republican Mike Francis ran on a strong conservative platform and led with 38%. Sen. Heitmeier, who was helped by increased black turnout in several area races, received 28% of the vote, while Jay Dardenne only received 19% of the vote, and did not carry a single parish in this part of the state.

This “Old Louisiana”/”New Louisiana” split reappeared in the 2007 statewide elections, as all (with one exception) of the victorious statewide candidates came from “New Louisiana” and ran more strongly in that part of the state. The one exception was Democratic Attorney General candidate “Buddy” Caldwell. While he was from Madison Parish in “Old Louisiana”, he ran a strong media campaign in “New Louisiana” and was aided by the Times-Picayune and Alliance for Good Government endorsements in New Orleans. He was also helped from the unpopularity of prosecutions initiated by former Attorney General Charles Foti after Katrina. Accordingly, he (Caldwell) received his strongest support in the primary and runoff from the Baton Rouge and New Orleans media markets.

What does “Old Louisiana” and ”New Louisiana” have to do with Mary Landrieu’s re-election ? Mary Landrieu’s two narrow wins were due to her strength in “New Louisiana” and, interestingly, Northwest Louisiana. Her geographical strengths/weaknesses were mostly shared by her brother, Lieutenant Governor  Mitch Landrieu, in both of his successful runs for Lt. Governor. In fact, in all four Landrieu victories, “Old Louisiana” gave the Landrieus between 47 and 49% support, even though the Landrieus’ victory margins varied from 50 to 57% of the vote. Northwest Louisiana even steadier in its support of the Landrieus – they received between 52 and 53% of the vote in all four races. Where the race varied the most was in “New Louisiana.” While the Landrieus’ support west of the Atchafalaya was flat in all four races, “New Louisiana” has steadily given the Landrieus increasing levels of support with each successive race. Mary received 52% of the vote here in 1996, then increased that to 54% in 2002. Mitch’s 2003 first primary victory was achieved by his receiving 55% of the vote in “new Louisiana” despite competition from former Lt Governor Melinda Schwegmann in the New Orleans media market. With Schwegmann out of the picture in 2007, Mitch largely had “New Louisiana” all to himself, which when combined with the absence of a media campaign by his opponents, enabled Mitch to receive a whopping 65% of the vote in “New Louisiana” and a 57-30% first primary victory.
So while Mary Landrieu can be beaten, she can’t be beaten solely on the basis of her weakness with voters west of the Atchafalaya. She needs competition from a candidate who can compete with her in the Baton Rouge and New Orleans media markets. On the surface, state Treasurer (and recent Republican convert) John Kennedy is a strong competitor, based on the favorable press (and, of course, political friction) he has received from standing up to the “powers that be.” These stands against the old status quo can and should be used in campaign commercials targeted at the Baton Rouge and New Orleans media markets. At the same time, however, Kennedy needs to shore up his base in “Old Louisiana”, as he has two apparent vulnerabilities the Landrieu campaign can easily exploit. First, his opposition to taxpayer supported sugar mills will undoubtedly be used against him by as evidence that he is supposedly “anti sugar.” This is a charge he can’t afford to ignore. In 2002 Suzy Terrell lost critical votes (and, of course, Sen. Landrieu made huge gains) in the “sugar belt” parishes in “Old Louisiana” by being tied to allegations the Bush Administration was planning to allow Mexican sugar to flood the U.S. markets. Kennedy is also vulnerable to charges of being a “flip flopper” based on the fact that in his 2004 Senate candidacy, he ran to the left of Congressman Chris John. These charges, if not answered, will hurt Kennedy with traditional conservative voters in “Old Louisiana.”

However, not all of the heavy lifting has to be done by John Kennedy to earn the support of voters in “Old Louisiana.” Mary Landrieu has her own set of vulnerabilities. Her voting record on taxes and judicial nominees can and should be used against her in “Old Louisiana”. Additionally, Senator Landrieu shares the November 2008 ballot with national liberal Democrats like Hillary Clinton (or a liberal like Barack Obama). She can and should be tied to their candidacies with voters in “Old Louisiana.” Finally, Mary Landrieu is the lone statewide Democrat in recent memory whose victory margin depends on a strong (and near-unanimous) Orleans Parish vote. Since Katrina, though, she likely faces a 50% reduction in her Orleans Parish vote base. This means there are approximately 80,000 votes she must get from outside of Orleans Parish. Since voters west of the Atchafalaya seem to have a fixed opinion of her, she has to go to New Orleans suburbanites and/or Baton Rougeans to make up this vote deficit.

In conclusion, the dynamics of Louisiana elections in the aftermath of Hurricanes Katrina and Rita complicate Mary Landrieu’s re-election bid. However, it remains to be seen whether a challenger can make the appropriate appeals to voters in different sections of the state.

EDI Service for Shippers creates VICS bill of lading. .(eZCom Adds New Capabilities to Lingo(TM) Hosted EDI Offering)

Product News Network May 19, 2010 Lingo(TM) hosted EDI service allows users to create VICS Bill of Lading document from within Advanced Shipping Notice (ASN), eliminating need for manual data entry. Web-based application offers batch processing that enables creation of hundreds of ASNs in seconds. Users can also split orders/stores from ASNs and add them to new or alternate shipments, and vendors can consolidate smaller shipments into single larger one, while fulfillment details are kept intact.

******************** Ability to create VICS Bill of Lading directly from ASN and enhanced ASN maneuverability streamline operations, save time and money ENGLEWOOD, N.J. – eZCom Software Inc., a leading Software-as-a-Service (SaaS) provider of Multi-Enterprise Business-to-Business Integration (B2Bi) solutions, today announced that it has upgraded its Lingo(TM) hosted EDI service with the ability to create a VICS Bill of Lading document from within an Advanced Shipping Notice (ASN), and enhanced functions for ASN maneuverability. eZCom is dedicated to continually advancing its Lingo SaaS-powered EDI solution in order to simplify and streamline supply chain operations for small to mid-sized vendors.

Recognized within the retail supply chain as an easy-to-use, web-based application, Lingo offers powerful batch processing capabilities that allow users to create hundreds of ASNs in just seconds. The latest Lingo enhancements focus on two areas of the fulfillment process that vendors often struggle with, and each one reportedly helps vendors reduce labor by several hours per shipment. this web site bill of lading

VICS Bill of Ladings off ASNs – Lingo users can generate Bill of Lading documents and VICS Bill of Lading documents directly off ASNs with a couple of clicks of the mouse. Combining ASN data with a series of user defaults, Lingo makes generating data intensive VICS Bill of Lading documents easier than ever before. With Bill of Ladings created from data inherent to the system, data is no longer manually entered onto a form, and data accuracy is dramatically increased.

“Lingo’s ability to auto-create VICS Bill of Lading documents from our ASNs has proven to reduce time in the warehouse by three to four hours per customer shipment,” said Shari Foldesi, Director of Operations, P2F Holdings, developer, distributor of “As Seen on TV” products and a leading wholesale apparel distributor located in Seal Beach, CA. “Our company greatly appreciates eZCom’s dedication to providing us with tools that continuously help us reduce supply chain management costs and increase our efficiencies.” Enhanced ASN Maneuverability – Once an ASN is created and cartons are tagged with GS1-128 barcode shipping labels, vendors may determine that portions of this shipment need to be part of one or more separate shipments. Since ASNs are required to be completely in sync with the physical shipments, splitting ASNs customarily leads to a very time consuming manual process, which entails deleting orders from ASNs, repacking orders on a new ASN, reprinting GS1-128 carton labels and replacing the existing labels on each carton with new ones, often while the carrier is waiting at the shipping bay door. site bill of lading

Lingo solves this problem with its enhanced ASN maneuverability. This feature allows users to split orders and stores from ASNs and add them to new or alternate shipments. Conversely, vendors can also consolidate smaller shipments into a single larger shipment. This is performed while keeping all fulfillment details intact, inclusive of GS1-128 carton serial numbers and barcodes. Users never have to repack cartons on ASNs, reprint barcode labels, or replace labels on physical cartons.

“Managing retailer routing requirements and keeping physical shipments in sync with ASNs is one of the most significant challenges small and mid-sized vendors face in complying with EDI relationships,” said Marc Kalman, co-founder and CEO of eZCom Software. “I am pleased we can offer these two new features that save our customers even more time and money while simultaneously helping them streamline supply chain operations.” About eZCom eZCom Software Inc. provides innovative Software-as-a-Service (SaaS) Business-to-Business integration solutions for small and mid-sized businesses (SMBs) in supply chains. eZCom capitalizes on the growing need for a simple and effective solution that empowers SMBs to effectively participate in these supply chains. eZCom’s proprietary architecture supports multiple translation and communications protocols such as EDI X12, XML, and AS2, while reducing complexities associated with the technology and business processes. eZCom clients report up to 90% improvements in efficiency, and the company maintains less than 1% attrition due to competitive reasons. eZCom’s solutions become an extension of the supplier’s company, growing with them as their needs evolve. For further information, visit us at or call 877.765.3564.

Source: eZCom Software Inc.


In a 53-46 vote, the Senate narrowly passed a measure that will stop the United States from entering into the United Nations Arms Trade Treaty.  The Statement of Purpose from the Bill reads:  “To uphold Second Amendment rights and prevent the United States from entering into the United Nations Arms Trade Treaty.”  The U.N. Small Arms Treaty, which has been championed by the Obama Administration, would have effectively placed a global ban on the import and export of small firearms.  The ban would have affected all private gun owners in the U.S. and had language that would have implemented aninternational gun registry, now get this,on all private guns and ammo. Astonishingly, 46 out of our 100 United States Senators were willing to give away our Constitutional rights to a foreign power. How Mary voted on this might be something that Louisiana voters would want to consider.

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